Background

Russia is a country with a great history of space exploration. Back in the days all the Russian kids dreamed about being a cosmonaut, but this romantic aspiration is not so common anymore: now they’re more fascinated about becoming bloggers or launching start-ups. Barni, a kids snack brand, brings this big dream back.

Idea

We gave a chance for every boy and girl to become a member of a real space launch.

Execution

We built the first Mission Control Center to be runned entirely by kids at Baikonur, the main space port of Russian space program. A team of 5 kids was chosen in a nationwide competition to launch a real spaceship and inspire their fellows to dream bigger.