Transformers Hasbro
Hack The Radio
Mentions in Social Media
100 000 000
Media Impressions


“More than meets the eye” is one of the main principles of Transformers’ universe, where fiction becomes part of the reality and


There’s an undeniable leader in popularity on TV in Russia: Vladimir Putin’s call-in conference, where he answers questions from all over the country. And we hacked the radio right during his conference!


During the president’s conference we broke into the air of three leading radio stations with the voice of Optimus Prime (which sounded like an alien invasion!). And it was noticed by thousands and thousands of people and mass media. While they were trying to guess what was happening, Transformers became one of the hottest news topics of the day.

Next work

The first ever jazz melody created by AI is presented in Moscow