Let the health force be with you
47 500 000
Media Impressions
1 200 000
RUB PR Value


Invitro, a leading private-owned medical-service company, wanted to remind people about the importance of medical check-ups in the late-autumn and winter (the flu season).


During the premiere week of Star Wars: The Phantom Menace we put the brand in the centre of conversation about the film. Without using the Star Wars brand itself (that saved us a couple bucks).


It all started with a tweet of Dmitry Malikov (a.k.a. Emperor of Twitter): after watching the film he wondered what midi-chlorians were. In Star Wars these microscopic lifeforms are the key to the Force, and although Invitro can’t detect them in real-life, we offered a special Force Package for a winter health check-up.

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