Background

Cinzano is more than a drink. It’s the evocation of Italian lifestyle.

Idea

We introduced brand’s heritage to the Moscow audience and put it in the centre of the city cultural life.

Execution

We presented a collection of posters that were created for Cinzano by the great artists of XX century. The exhibition at Moscow Museum of Modern Art was a part of a month-long festival of Italian culture: Anticipating Aftertaste. It was a brand experience with lectures, public talks and performances.