Aqua Minerale
Active Weekends
131
Publications
207 000 000
Media Impressions
241 000 000
PR Value

Background

Aqua Minerale Active is a new brand of functional water for active life. It’s expanding on a new territory of a lifestyle brand as a perfect choice for runners.

Idea

We partnered with I Love Supersport, a federal fitness school, to connect the brand with running community throughout the country. We launched a new program in Russia’s three largest cities: Aqua Minerale Active Weekends.

Execution

In collaboration with I Love Supersport we developed 24 running routes in Moscow, St. Petersburg and Kazan. Free running excursions involved journalists, bloggers and hundreds of people who were discovering the beauty and history of these cities together during Aqua Minerale Active Weekends.

Next work

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