Background

Barbecue parties are an essential tradition for Labor Day holidays in Russia. But this spring due to self-isolation reqirements people were unable to gather together for a picnic.

Idea

Burger King saves May holidays and brings the spirit (and aroma) of barbeque right to our homes. So that you can stay safe and still feel the holiday spirit.

Execution

We created a limited edition of merch, including hoodies and perfume with barbecue aroma. Along with special "barbecue" Whoppers they were only available through Delivery Club app.