Whiskas/Pedigree
Best Friend At Home
4 000 000
Media Reach
2 000
Contest Participants

Background

Self-isolation is hard: loosing social connections and living in a small space of your home for weeks can be depressing. But luckily our pets make this so much easier for us with their curiosity and positivity. Pedigree and Whiskas united together to celebrate cats and dogs in these difficult times.

Idea

The time in isolation is probably the best time for our pets: finally they can spend more time with the owners not feeling lonely. We wanted to celebrate their loyalty with two leading petcare brands: Whiskas and Pedigree.

Execution

Show your dog’s or cat’s talents on social media with #BestFriendAtHome (#ЛучшийДругДома) and tell how they make your life better in self-isolation. All the participants were included in a gallery on promo landing and four winners appeared on national TV on Friday!/Пятница! channel.

Сredits

Media Agency
MediaCom
Next work

A travel start-up accelerator is launched by Eugene Kaspersky