Mondoro is one of the most popular brands of sparkling wines in Russia. It has always been a symbol of dolce vita with predominantly female target audience. But as the public perception of beauty and femininity changes, we’re changing the way the brand talks to their audience.
We partnered with Yana Rudkovskaya, a self-made superstar and a new brand ambassador. We started a national movement inspiring women to turn their dreams into life goals.
The campaign started with a brand manifest proclaiming inner strength and beauty that make every life goal achievable. Then our ambassador asked her audience to tell about their life goals in social media and get a chance to become a special guest at New Year dinner with Yana at her house. The project inspired thousands of women all around the country to aspire their dream that seemed impossible.